Business Model

Business Model

e.quinox’s core strategies are based around the original Energy Kiosk Model. 

The Energy Kiosk is a centralised power generation hub, from which electricity is distributed in a decentralised manner by means of battery boxes. These are given out to customers against a small deposit as well as a fee upon recharge of the battery box. The hubs are set up using locally sourced equipment where possible and are maintained a single shopkeeper, selected and trained by e.quinox from a variety of applicants.


The electricity needed to support the Energy Kiosk is harnessed through solar panels, hydro-turbines, or other suitable method. Once a battery is depleted, it can be exchanged for a new, fully charged one. This effectively provides a “Pay as you Go” service hence making them affordable to poor families in rural areas. By additionally providing a full lighting solution, the battery boxes also offer a cheaper and safer alternative to expensive and hazardous kerosene lamps, which are currently widely used in areas like rural Rwanda. The pricing of recharges is selected to be competitive with such sources. 

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